Print Advertising Options
Some may say print is dead, but the statistics show it is DEAD ON effective when it comes to marketing your business. According to the statistics:
- 82% of consumers trust print advertisements the most when making a purchase decision.*
- Print marketing has a 70-80% recall rate (recall rate refers to a consumer’s ability to remember a brand or product after seeing or hearing an advertisement).*
- Consumers who receive print advertisements keep those advertisements for an average of 17 days.*
Digital Ads Work Too!
Make sure you also check out the digital advertising options we have available because while all of the above may be true, it's also true that when print advertisements are combined with email, there is an average 49% increase in sales and a 125% increase in inquiries.*
See something you're really interested in? Act fast before it sells out!
If an advertising or sponsorship opportunity appears on the page below but does not appear on the order form, the item is sold out. CAI will do our best to keep the page below updated with which items are sold out.
Click here for our advertising technical specifications
Not sure what opportunity is right for you?
Call Stefan DerKrikorian at 267-367-5472,
send an email to stefan@caikeystone.org,
or book a Teams meeting.
Published six times per year, Community Assets is Keystone CAI’s full color magazine. Full of educational, informational, and entertaining content, Community Assets is mailed to over 2,000 members and made available online for members complete with live hyperlinks. The award-winning publication is consistently rated as one of our most popular member benefits.
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Opportunity
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Description
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Cost
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Quantity
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|---|---|---|---|
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Outside Back Cover
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Full page ad located on the outside back cover of one issue of the magazine (only visible ad when the magazine is closed on the coffee table!)
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$1,400
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6 (1 per issue) 1 remaining
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Inside Front Cover
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Full page ad located on the inside front cover of one issue of the magazine (their finger will literally be on your ad when they open the issue!)
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$1,150
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6 (1 per issue) 3 remaining |
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Inside Back Cover
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Full page ad located on the inside back cover of one issue of the magazine (make your company the last thing on their mind - in the best way possible!)
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$1,150
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6 (1 per issue) 5 remaining |
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Full Page
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Full page ad located within the content pages of one issue of the magazine.
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$1,000
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Half Page
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Half page ad located within the content pages of one issue of the magazine.
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$700
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Quarter Page
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Quarter page ad located within the content pages of one issue of the magazine.
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$525
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The annual Member Resource Guide is an indispensable tool for community managers and board members alike. Distributed to approximately 2,100 members in PA, NJ and DE, and filled with helpful information about CAI and a yellow pages list of Business Partner and Management Company members, the Member Resource Guide is the go-to book when community decision makers are seeking a partner for their next big project. Business Partner members receive one free listing. Ads and highlighted listings are available to really stand out from the crowd! Don’t delay. The deadline to insert an ad in the 2025 Directory is January 31, 2025.
| Opportunity | Description | Cost | Quantity |
|---|---|---|---|
| Outside Back Cover |
Full page ad located on the outside back cover of the directory (only visible ad when the directory is closed on the desk!)
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$1,500 | 1 SOLD OUT |
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Inside Front Cover
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Full page ad located on the inside front cover of the directory (their finger will literally be on your ad when they open the directory!)
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$1,350 | 1 SOLD OUT |
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Inside Back Cover
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Full page ad located on the inside back cover of the directory (make your company the last thing on their mind - in the best way possible!) | $1350 | 1 SOLD OUT |
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Inside Front Facing Cover
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Full page ad located on the first page facing the reader when they open the book (consider it the first listing of all categories!) | $1,350 | 1 SOLD OUT |
| Divider Page | Full page ad located on one of eight divider tab pages (not only are they more likely to be flipped directly to, they're sturdier to demonstrate your company's dependability!) | $1,150 | 8 SOLD OUT |
| Full Page | Full page ad located within the content pages of the directory. | $1,000 | |
| Half Page | Half page ad located within the content pages of the directory. | $700 | |
| Business Card | Business card sized ad located within the content pages of the directory. | $425 |
Additional Resource Guide Options
| Opportunity | Description | Cost | Quantity |
|---|---|---|---|
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Additional Category Listing
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Need to be listed in more than one business category? Add Additional Category Listings and have your company name appear under multiple service categories. This applies to both the print and online directory. Click here to see the full list of category names | $100 per additional | |
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Ultimate Directory Listing
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Get the top spots in your category in both the printed and ONLINE member directories! Be listed FIRST or SECOND (first come, first served in terms of positioning) in your business category with company logo, before the alphabetical list of all of your competitors.
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$400 | Only 2 Ultimate Directory Listings available per category SOLD OUT Categories:
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| Highlighted Listing - Stand Out in the Yellow Pages with your Company Logo | Highlighted your company listing by including your company logo and box around your information in the printed resource guide (This is included in the Ultimate Listing explained above. If you purchase the Ultimate listing, you do not also need to purchase a Highlighted Listing.) | $150 per category listing |
Put on your black tie (optional) and raise your champagne flute to toast the winners of our CAI Keystone Excellence Awards. Place an ad in the Program to congratulate the nominees and winners or just to showcase your products, services, and company. Physical and digital copies of the Excellence Awards Gala Program will be made available. The 50th Anniversary Gala is scheduled for December 3, 2025.
| Opportunity | Description | Cost | Quantity |
|---|---|---|---|
| Outside Back Cover |
Full page ad located on the outside back cover of the program book (only visible ad when the book is closed on the dining table!)
|
$750 | 1 SOLD OUT |
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Inside Front Cover
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Full page ad located on the inside front cover of the program book (their finger will literally be on your ad when they open the program!)
|
$650 | 1 SOLD OUT |
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Inside Back Cover
|
Full page ad located on the inside back cover of the program book (make your company the last thing on their mind - in the best way possible!) | $650 | 1 |
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Inside Front Facing Cover
|
Full page ad located on the first page facing the reader when they open the book (consider it their warm welcome to the evening's events!)
|
$650 | 1 SOLD OUT |
| Full Page | Full page ad located within the content pages of the program book. | $550 | |
| Half Page | Half page ad located within the content pages of the program book. | $400 |
Not sure what opportunity is right for you?
Call Stefan DerKrikorian at 267-367-5472,
send an email to stefan@caikeystone.org,
or book a Teams meeting.
*Conquest Graphics. "Print Advertising Statistics." Conquest Graphics, February 8, 2024. https://www.conquestgraphics.com/blog/conquest-graphics/2022/06/16/print-advertising-statistics.
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